In 1974 Mc Donald’s was open. It is the largest and grateful chain of fast –food restaurants in 120 countries and territories around the world. It has more than 54 million customers each day and different products in its portfolio also with it innovative advertising the company has become a symbol of globalization.
First at all, Mc Donald’s has delicious products with different tastes and sizes like: variety of Hamburgers, Cheeseburger, chicken products, breakfast, French fries, soft drinks, milkshakes with flavors like chocolate, vanilla , strawberry and others, and desserts in good taste. More recently, it also offers salads, wraps and carrot sticks. However, this company always thinks in its customers. For this, it has Auto Mac or Mac drive where the customer is attended in their car. Also, Mc Donald’s introduced Mc cafes with plasma TV, modern music and Wi-Fi where people can share a relax moment with their friends. Children are the main costumers of this company. It has implemented “R Gyms” where children can find funny video games, dance pads, amazing basketball hoops, monkey bars and other games.
On the other hand, Mc Donald`s has developing TV advertising campaigns that have become Ronald McDonald in cultural icon and they create memorable phrases like: McDonald's is Your Kind of Place (1967), Food, Folks and Fun (1990), We Love to See You Smile (2000) and the most recently I’m lovin' it (2003). Other intelligent marketing strategies are that it offers inexpensive products, it has a Happy Meal Box in this include toys of different children`s films with their hamburger and soft drinks this strategy attract children`s attention.
In conclusion, Mc Donald’s is the most important chain of fast food around the world it has been a cultural icon because of their excellent advertising campaigns, variety of products, prices and other services that satisfy customer`s necessities.
First at all, Mc Donald’s has delicious products with different tastes and sizes like: variety of Hamburgers, Cheeseburger, chicken products, breakfast, French fries, soft drinks, milkshakes with flavors like chocolate, vanilla , strawberry and others, and desserts in good taste. More recently, it also offers salads, wraps and carrot sticks. However, this company always thinks in its customers. For this, it has Auto Mac or Mac drive where the customer is attended in their car. Also, Mc Donald’s introduced Mc cafes with plasma TV, modern music and Wi-Fi where people can share a relax moment with their friends. Children are the main costumers of this company. It has implemented “R Gyms” where children can find funny video games, dance pads, amazing basketball hoops, monkey bars and other games.
On the other hand, Mc Donald`s has developing TV advertising campaigns that have become Ronald McDonald in cultural icon and they create memorable phrases like: McDonald's is Your Kind of Place (1967), Food, Folks and Fun (1990), We Love to See You Smile (2000) and the most recently I’m lovin' it (2003). Other intelligent marketing strategies are that it offers inexpensive products, it has a Happy Meal Box in this include toys of different children`s films with their hamburger and soft drinks this strategy attract children`s attention.
In conclusion, Mc Donald’s is the most important chain of fast food around the world it has been a cultural icon because of their excellent advertising campaigns, variety of products, prices and other services that satisfy customer`s necessities.
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